Invisible car

LED screens helped Mercedes to make one of the most ambitious advertising campaigns - to create an invisible car. 

German residents could see an amazing picture during the whole week: a car one side of which was completely transparent was cruising German highways. It attracted attention, charmed people and did not leave anyone indifferent ...  People are wondering: how is that possible? It's magic or a trick?

The answer lies in LED technology. On the passenger side of the car a video camera has been installed, while the driver's side of the car was plastered with special flexible LED-screens with a 10 mm pixel pitch, which display the image from the camera in real time. The combination of high-speed operation, HD-image and smooth LED-screen lines creates an effect that the vehicle is transparent.

These screens were developed in 2007 and have received many awards, but now they are used for advertising purposes - and make a huge impression.