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The decision to equip new skyscrapers with LED screens is long overdue. Today, media facades are not only one of the most spectacular and effective means of advertising, but also a status indicator. The hallmark of the largest business centers in the world (in Tokyo, New York, Hong Kong and other megapolises) are building, which facades are look like they are made of LED-panels.
Media facade is a huge display built into the wall of the building. It consists of LED panels used for advertisements and conveying various social and administrative messages and also illumination. The main convenience is that each panel can easily be replaced, while not affecting the performance of the entire LED screen.
Today, one of the "Moscow City" buildings is already equipped with LED screens - "Mercury" tower. According to sources from the city administration, the installation schedule of new media facades for the other buildings depends on investors.