The theater is a sacred place that takes the audience in an instant to a completely different world. Actors, musicians, dancers bring living art to the audience. They live a thousand lives, convey a thousand feelings and emotions to the audience, taking them to a completely different reality. It is difficult to overestimate the importance of theater in people's lives... in theatrical productions one can see the traditions of the people, their history, way of life, national symbols. The theater building itself, its appearance, entrance and interior decoration create this unique magical atmosphere so that people leave all their problems outside the door and get into a fairy tale! Just for this, the administration of the Moscow theater “Et Cetera” (under the direction of Alexander Kalyagin) turned to our company for the installation of a large media screen on the facade of the building. It is a great honor for our company to contribute to the cultural life of the city of Moscow! The media facade perfectly fit into the style of this beautiful building and illuminated the entire street in the center of the capital with bright colors, making it even more attractive for spectators and passers-by!


  • Model



  • Screen size

    102 м2



  • Pixel Pitch



  • Pixel Density

    2048 pieces/sq.m.


  • Brightness

    >7000 nit


  • Color depth

    14 bit


  • Update frequency

    3000 Hz


  • Frame frequency

    60 fps


  • Transparency



  • Ingress Protection Code


  • Operating temperature range

    -40С ~ 60C

  • Life time

    100,000 hours



Given the logistical challenges of the building's location in the heart of Moscow, the decision to opt for a rear serviceable LED screen and install a rear metal structure proved to be a practical solution. This arrangement allows technicians to easily access and maneuver behind the screen for maintenance and repairs, eliminating the need for complex lifting equipment.

To enhance the image contrast during daylight hours, the wall behind the media screen was painted black. This strategic choice ensures that the displayed content stands out vividly and captures the attention of viewers, even in well-lit environments.

In order to provide an additional layer of protection against moisture, the cabinets of the LED screen were meticulously sealed with varnish before installation. This precautionary measure safeguards the sensitive electronic components from potential damage caused by moisture, ensuring the longevity and reliability of the screen even in challenging environmental conditions.

Through these meticulous considerations and attention to detail, our company has successfully delivered a seamless and visually stunning LED screen installation for Rosatom, further enhancing the aesthetic appeal and functional capabilities of their assembly hall.

Project Features


    The media facade was additionally sealed with varnish to extend its service life.


    The wall behind the media façade was painted black to add contrast during the day.


    For the implementation of this project, Dicolor lightweight rack cabinets were used, which made it possible to significantly reduce the weight of the structure.

We work 'TURNKEY'

2. Logistics services for the supply of the screen and customs clearance of the product.

4. Service.

1. Screen selection advice. Field demonstration of the product. Examination of the installation site. Design project development, video and photo visualization.

3. Design and installation of metal structures and electrical networks. Screen installation and commissioning. Training.

our clients

LED media facade Dicolor M-310D

The M-310D has a pixel pitch of 31.25 mm and a recommended viewing distance of 25 meters. The brightness is 7000 candela, which ensures excellent visibility of the LED screen image even on a bright sunny day. Cabinet weight 18.00 kg. Installation type - stationary.