One of the main stadium of the country - the "Kazan-Arena" stadium located in the FINA park – has set a new record for the media facades area. It has no equals not only in Russia but also in Europe. Nearly four thousand square meters have been allocated for a giant LED screen, which is really amazing.

The screen broadcasts high quality HD format video all around the clock. Its large area allowed the facade not only become a major advertising platform of the country, but also one of the largest centers for broadcasting major sports events, both on Russian and international levels. So, in July, the media facade was used to broadcast a live opening of the world water sports championship. In addition, the opening and closing ceremonies of the main sporting event - the FIFA World Cup – will be made on the LED screen of the "Kazan-Arena".

Learn more about the possibilities of using media facades for commercial purposes from xLED managers.

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